GTM advisory · Fractional · Talent · Partnerships
We help B2B SaaS founders turn early traction into compounding revenue. GTM leadership, the people the plan needs, and the partnership motion, on one mandate.
You hire a mandate. The right people on this list join that mandate. They do not arrive as extras on an invoice.
Fifteen-plus years building marketing engines at companies including Pleo, Ledger and Circula. Advises and operates through Spark GTM; later-stage work also through Hypergrowth Partners. Writes the scorecard. Owns the GTM number when that is the seat.
Descript · Attention · Ledger · PleoFifteen-plus years in HR, recruitment and talent acquisition. Runs GTM, marketing, growth and RevOps searches against the scorecard Loic writes, not against a generic spec. Candidate experience is the product, not a side effect.
Dentons · Target · NGECo-founder of Partnership Club. Former Head of Partnerships at Spendesk. Ten-plus years in partnerships and B2B GTM across scale-ups and enterprise accounts. Advises on partnerships and alliances in Europe and the US. Designs the motion with Loic: who is actually a channel, which bets to kill, what the next 90 days look like.
Spendesk · Doctolib · AttentionFour ways to buy the GTM mandate. You buy capacity and a problem, not a pile of hours. Calls, preparation, reviews and async all sit inside the cap. Unused capacity expires.
For founders or VPs who already own execution.
Why GTM is stalling, and what to do in the next 90 days. Numbers, not strategy theatre.
Ongoing operator counsel while your team still owns the work.
When there is no marketing owner, or the team needs one for a defined season. Authority has to match accountability.
The plan usually needs people, or a partnership motion, or both. That work sits on the same mandate as the GTM seat. Separate line on the invoice. Same team in the Slack.
We hire against a scorecard written by the operator who will work with the person. Flat fees, not a percentage of salary. GTM, marketing, growth and RevOps only.
When distribution is the problem, not "more marketing." GTM + Partnerships Express with Thomas Le Cun: who is actually a channel, which bets to kill, what the next 90 days look like.
Small checks, big conviction. Pre-seed to Series A B2B SaaS, fintech and AI, where distribution is the unfair advantage. Hands-on GTM, not a logo on the deck. This is not a substitute for a paid engagement.
An agency learns the role from a spec and takes 20% of salary. We write the scorecard with the operator who will work with the hire, Gabriela runs the search, and the fee is flat. You are not paying someone to discover GTM on your dime.
One defined seat: Role Search. A rebuild with two seats open, or one open and another coming this quarter: Talent Embed. Do not buy three months of Embed for a single Demand Gen hire.
Yes for Embed. Role Search sits on Partner, Fractional, or within 30 days of a Sprint readout. We do not run a standalone recruiting shop. If there is no GTM mandate, there is no scorecard owner.
Sales, Marketing, Partnerships, Growth, GTM and RevOps. Specialist through VP. We do not hire AEs, CS, engineering or finance on this mandate.
Role Search: no shortlist of three interview-ready people in six weeks, you do not pay the second half. Embed: if a live role has no shortlist of three in six weeks, we pause that seat and extend two weeks or credit two weeks.
They resign, or you fire them for performance, inside 90 days of start date. One replacement search, no second fee. It does not cover a role you changed or a team you cut after the offer.
Gabriela sources, screens and runs the process. Loic writes the scorecard and sits in finals inside the existing GTM cap.
A percentage rewards inflated offers and punishes you for paying someone properly. The fee is the work. Comp is your call.
30 minutes on the problem, the stage and who owns what today.
A short note naming the problem as I heard it, and the product I'd recommend.
Scope, cap, exclusions and price for that one product. Not a menu.
A statement of work with a single schedule attached. Then we start.
ICP, funnel math, channel reality. You leave with a 90-day growth map, not a 60-slide deck.
Priorities locked, dashboards wired, the boring infrastructure that makes growth measurable.
Sprints, message tests, the seats the plan actually needs. Pedal meets metal. Most consultants disappear here. We don't.
A 12–18 month roadmap, an investor-ready story, and a team that runs the engine. Playbooks stay yours.
In a world full of advisors who tell you what you want to hear, Loic will tell you what you need to hear. When he joined Attention, we were at $800K ARR. We're now above $15M. That's rare, and it's invaluable.
Loic is a brilliant, analytical and highly strategic marketer adept at managing complex concepts and implementing high-impact, scalable solutions. Under his leadership, our organization enjoyed continuous growth.
I have strongly benefitted from Loic's extensive experience in structuring and managing a growing team. Building solid and transparent sales processes in just a matter of months.
They bring the kind of strategic firepower you'd expect from your cofounders. But they execute like elite operators.
Because a cap keeps the work on the priorities that matter. Every engagement has a monthly capacity cap written into the SOW, and calls, prep, reviews and async all count toward it. Unused capacity expires; it does not bank.
I flag it in writing before the cap runs out. Extra work is a written change order, priced as a separate project or at an hourly extra-work rate, subject to availability. If you regularly need more, the right answer is usually the next tier up.
Cash first. Equity is a structured exception for pre-seed and seed companies, on Executive, Partner or Fractional engagements, with reduced cash and standard vesting. Never on the Sprint.
Yes, and that is often the best path. If you sign a Partner or Fractional engagement within 30 days of the readout, 20% of the Sprint fee credits toward it.
Yes. Clients are across the EU, UK and US, and pricing is quoted in USD, EUR or GBP. Sessions are scheduled across time zones by agreement.
The standard fractional seat is roughly one focused day a week. Two to three days a week is the heavy seat. Either way, I only take the seat when the mandate and authority are written down.
Work with us.